Then and now:
1931 – the genesis of Viking
Viking starts with the production of rubber products (including shoes and tyres) in Askim, Norway.
1970 – Viking gains its first experience in producing OE material (first assembly) with a focus on car tyres. With a market share of more than 50%, Viking becomes the market leader in Norway. Almost every Norwegian knows the brand and trusts its tyres. At the same time, Viking develops into a strong brand, builds a worldwide reputation, and becomes an OE supplier for VW, Opel, Ford, and Volvo. The quality which Viking tyres deliver is impressive and garners much appreciation.
1983 – Viking goes international.
Viking’s success in the domestic market leads to expansion into Germany, the Netherlands, Austria, Italy, Switzerland, and the United States. Continental AG acquires the trademark rights in the early 1990s. Viking becomes part of Continental AG’s multi-brand strategy.
2008 – Expansion of the market position
For the first time, Viking sells more than one million tyres a year worldwide.
2010 – After intensive technical development, the SnowTech II winter tyre is introduced.
2012 – The new Viking CityTech II and Viking TransTech II are introduced and complete the summer range.
2013 – The Viking SnowTech II beats renowned A-brands in the Autobild winter tyre test.
2014 – The Viking ProTech HP, an ultra-high performance tyre in the top segment, is introduced in Europe.
2015 – Viking signs sponsorship agreements in the German professional football league and in rallying.
2016 – The Viking FourTech, the first all-season tyre in the range, is introduced.